Welcome to Courage is Built Here™ a learning space rooted in truth, transformation, and daily brave practice.


Here, you’ll learn how to live, love, and lead with courage through self-paced courses that combine practical tools, honest reflection, and grounded guidance. Whether you're navigating big feelings, burnout, tough conversations, or simply seeking to show up more fully, these offerings are here to help.

Created by Licensed Professional Counselor, author, and corporate trainer Justine Froelker, each course is built from over 25 years of experience and centers around five powerful pathways: feeling it all, taking care of you, showing up fully, loving others well, and doing the work.

Because courage isn’t something you have or don’t have - it’s built. And it changes everything.

"Thanks to this work, I’m seeing steady success in every area of my life, personally and professionally. I’m leading with more clarity, kindness, and curiosity, and having the kind of conversations that truly connect."



- Nancy L.

Hi, I’m Justine

A Licensed Professional Counselor, Justine Froelker has over 25 years of experience in mental health, personal growth, and professional development. For eleven years, she was certified in Dr. Brené Brown’s work on vulnerability, courage, and empathy. Justine now shares her own curriculum, Courage is Built Here™. This transformative program empowers individuals to live and lead with self-awareness, authenticity, and resilience, building a foundation for courage-centered leadership. An accomplished author of twelve books including five Amazon bestsellers. Justine has written across genres, from children’s books to in-depth explorations of infertility, faith, grief, and leadership. She has delivered two TEDx Talks, The Permission of the And and The Donut Effect, which highlight her unique perspective on navigating life’s complexities with grace. Justine is a sought-after speaker who travels nationally and presents virtually to global audiences, delivering keynotes, workshops, retreats, and trainings on topics such as leadership, resilience, mental health, coping with burnout, courageous and curious conversations, and fostering cultures of inclusion and belonging. Justine lives in St. Louis with her husband Chad and their two dogs, Gertie and Winston. You’ll often find her volunteering at Wild Bird Rehabilitation supporting the medical team and feeding hundreds of tiny, hungry babies during baby bird season. And during butterfly season, her home comes alive with the flutter of wings as she raises hundreds of monarch and swallowtail butterflies.